What is Direct Booking Ratio?
The percentage of total bookings that come through the property's own website or direct channels rather than through OTAs (Online Travel Agencies) like Booking.com or Airbnb. Higher direct bookings mean higher margins and a direct relationship with the guest.
My perspective
In practice
A key profitability lever. OTA commissions typically range from 15-25%. Improving the direct booking ratio through better website UX, booking engine optimization, and targeted marketing directly improves the bottom line.