More direct bookings
A clear, fast, convincing website with less friction between discovery and booking.

For visionary hosts and independent properties
The challenge
Many remarkable properties lose margin to commissions, repeat manual tasks, and systems that never quite fit.
I work alongside you to understand the full journey, from discovery to what happens after the stay.
Marketing, experience, and operations are one system
A clear, fast, convincing website with less friction between discovery and booking.
Simple processes so every guest receives the same care, whoever is working.
Selective automation and useful documentation that reduce repetition without dehumanising service.
Local SEO, useful content, and structure that helps search engines and AI assistants understand your offer.
A collaboration shaped around your property and team
We review goals, guest journey, operations, digital presence, and the project’s real constraints.
We prioritise the highest-impact opportunities, without endless lists or technology for its own sake.
We implement, measure, and adjust together so the team understands and can sustain the change.
Examples of practical work with independent hospitality ventures


During two months on-site in Tuscany, I implemented BookingLayer as the PMS and helped the team adopt it, established Notion as their shared knowledge base, and improved email marketing and AI-assisted workflows.
Read the case →

At Wild River in Norway, I worked with the team on the guest journey and brand, built a Notion operating system, AI workflows and the first performance dashboard. Conversion rose 20% and visits 25%.
Read the case →What to expect when we work together
I look at how guests discover you, decide to book, experience their stay, and stay in touch afterwards. That might reveal an opportunity in your website or direct-booking path, or a simpler way for your team to handle enquiries and guest information. I'd start with the part that matters most to your property, rather than prescribe a package before understanding it.
No. If something already works, I'd rather build on it. I can review your current site, listings, booking flow and tools, then distinguish small changes worth making now from changes that would need a larger project. Replacing a system is a decision to make together, not my starting assumption.
I'd ask about your goals and the questions guests or staff keep running into. Then I'd walk through the journey from finding the property to making an enquiry or booking. We'd choose a manageable first piece of work with a clear outcome. If we find a bigger opportunity, I'd explain what it would take before you commit to it.
Both can work. Being on-site can be especially useful at the start: I can experience the property as a guest might and understand how the team actually works. Remote collaboration makes sense for work that can continue without my physical presence. We can decide which approach serves the project.
We can start with a free discovery call. Tell me about your property and what you'd like to improve, and I'll share an initial perspective. For a suitable property, I'd also be happy to spend a few days, up to a week, staying on-site as your guest. It gives us time to get to know each other and lets me understand the guest experience and the project's needs first-hand. Then we can decide together what would be useful to do next.
Tell me about your property, what you would like to improve and what feels difficult right now. In a first conversation, I'll share where I think I could help and where I may not be the right person. If there's a fit, we can agree on a small first step before discussing anything larger.
Your property already has something special
Tell me what you are building, what is holding you back, and what you would like to work better.
Book a first conversation