What is Digital Marketing Strategy?
The coordinated use of online channels (SEO, social media, email marketing, content creation, and paid advertising) to attract, convert, and retain guests. In hospitality, it's the bridge between an exceptional property and the guests who would love it.
My perspective
In practice
Designed as a cohesive system, not isolated tactics. SEO brings organic visibility, content tells the story, email nurtures relationships, and paid campaigns target high-intent travelers. Each channel reinforces the others.