What is Online Presence?
The totality of a property's digital footprint: its website, OTA listings, social media profiles, review platforms, and search engine visibility. For unique hospitality properties, the online presence must convey the experience, not just the amenities.
My perspective
In practice
Audited and optimized as a complete ecosystem. From SEO fundamentals and review management to visual storytelling and booking engine UX, every digital touchpoint should consistently express the brand and convert interest into bookings.