What is Growth Hacking?
A data-driven, experimentation-heavy approach to finding scalable strategies for rapid user acquisition, activation, and retention. Originated in startups as a way to grow fast with limited resources by testing creative, often unconventional, tactics.
My perspective
In practice
Growth hacking is most effective when it's built on genuine product-market fit, not a substitute for it. The core loop is: hypothesize → experiment → measure → iterate. When combined with strong analytics and a willingness to abandon tactics that don't work, it becomes a reliable way to grow.