What is GOPPAR?
Gross Operating Profit Per Available Room: the profit generated per available room after deducting operating expenses. Unlike RevPAR, which only measures revenue, GOPPAR reveals actual profitability by accounting for costs.
My perspective
In practice
The metric that tells the real story. A property with high RevPAR but bloated operations may have low GOPPAR. This metric drives decisions about where to optimize operations and where to invest.