What is CRM?
Customer Relationship Management: a system and strategy for managing all interactions with current and potential customers. Tracks communication history, preferences, and touchpoints to build stronger, more personalized relationships.
My perspective
In practice
For local businesses and hospitality, a CRM is less about enterprise software and more about knowing your guests and customers. Even a simple, well-maintained system for tracking preferences, past interactions, and follow-ups can transform one-time visitors into loyal regulars.