Daniel Carral=> The Future of Work. NOW.
Innovation ManagementProcess & Strategy

Glossary definition

Lean Startup

What is Lean Startup?

A methodology for building businesses and products that advocates for shorter development cycles, rapid experimentation, and learning what customers actually want. Developed by Eric Ries, it popularized concepts like the Build-Measure-Learn loop and the Pivot.

My perspective

In practice

The Lean Startup doesn't just apply to startups. Any team building something new can benefit from its core insight: assumptions are expensive, and the fastest way to reduce risk is to test them as quickly as possible with real users.